HomeUrban Recording IndustryWhat do your favorite fashion brands say about your music taste?

What do your favorite fashion brands say about your music taste?

Utilizing the Chartmetric Manufacturers web page, we have a look at the highest artists for followers of streetwear manufacturers Supreme, Stüssy, and Converse.

by Sarah Kloboves of Chartmetric

It’s laborious to think about a world through which music and vogue don’t go hand and hand—from superfans splurging on band merch to on a regular basis listeners emulating the types of big-time music celebrities. Given the bond between music consumption and clothes manufacturers, we determined to make use of information from Chartmetric’s Manufacturers web page to research what your favourite streetwear manufacturers say about your style in music.

Chartmetric Manufacturers Knowledge

With 8M+ artists and greater than 1K totally different manufacturers within the Chartmetric database, it’s protected to say we now have crucial manufacturers lined for many artists on the market, from large tech to massive retailers and streetwear goliaths like Supreme, Stüssy, and Converse.

The first technique for monitoring model information focuses closely on social media, particularly Instagram. Every single day, Chartmetric is bringing in information about mentions, followers, and hashtags in an effort to decide the overlap between artist audiences and model audiences. 

Overlaps which might be statistically noteworthy are measured with “Model Affinity Ratios,” or how more likely an artist’s viewers is to be all in favour of a model than the typical follower. As an illustration, a 2.0x Model Affinity Ratio implies that followers of a selected artist are twice as all in favour of a selected model than the typical Instagram consumer.

Understanding this, let’s dig into a few of the artists and corresponding Model Affinities that you simply’ll discover on the Model profile pages of Supreme, Stüssy, and Converse.

Supreme 

It appears applicable that our first model be the king of modern-day hypebeasts: the almighty Supreme. And to nobody’s shock, the Prime 10 artists related to Supreme followers function luxurious streetwear pioneer Virgil Abloh at No. 1, alongside a dream lineup of crowd-favorite Hip-Hop artists. 

As a result of Supreme is focused towards skateboarding and Hip-Hop tradition, it is sensible to see rappers like Playboi Carti and Ski Masks The Hunch God, each of whom are famous for extra aggressive types of Rap. Smokepurpp, the least adopted artist on this record, is one in every of at the moment’s largest influencers in Underground Hip-Hop and Darkish Entice, demonstrating that whereas most Supreme followers might pay attention largely to mainstream Hip-Hop, they’re additionally not afraid to dig deep. 

We should always word that Louis Vuitton Inventive Director and Off-White CEO Virgil Abloh reigns supreme as each a cultural and musical inspiration to Supreme followers, even when music wasn’t his major inventive outlet. Having gained recognition as a DJ in his late teenagers, Abloh launched a handful of originals and remixes earlier than he tragically died final 12 months. He might not have been often known as a musician, but it surely’s protected to say Virgil landed the No. 1 spot on our record because of his lasting impression on vogue, artwork, and every thing in between.  

Stüssy 

Much like Supreme, Stüssy grew out of the Different/Hip-Hop scene in California after it was eagerly adopted by stylish surfers within the ’80s. The model has since been embraced by Punk and different subcultures, even after its international enlargement in 1992. In a Nylon interview, Founder and CEO Shawn Stussy explains, “Everyone calls it surf put on, or city streetwear, Punk, or surf avenue…. I don’t title it, and I don’t title it on goal.”

It’s clear that Stüssy has little interest in being restricted by definitions or boundaries, and after looking on the model’s prime artists, the identical definitely holds true for the music tastes of its followers. 

At first look, Stüssy’s Prime 10 has considerably smaller follower counts, suggesting that these artists are less-known than Supreme’s Prime 10. The record can also be extra various by way of style, that includes influences from J-Pop, Digital, and Reggae. On common, Stüssy’s Prime 10 artists have viewers’s with a better affinity ratio than Supreme’s, suggesting the model’s nonconformist nature attracts followers who’re devoted to their very own distinctive pursuits, taking pleasure in straying away from the established order.

Converse 

Final however not least is the OG of all streetwear: Converse. Created initially as a sneaker producer in 1908, the corporate has since blossomed right into a world-famous way of life and streetwear model that markets, distributes, and licenses footwear, attire, and equipment. Whereas the model has maintained its in style fame among the many grungy, different crowd, Converse has arguably grow to be one of the vital well-known and mainstream streetwear manufacturers over the previous 20 years. 

Proof of its rising curiosity amongst typical shoppers explains why Converse’s Prime 10 consists of extra Pop-driven, radio-featured artists like Conan Grey and Travis Barker. Additionally, its huge success as a worldwide model might justify the presence of Ok-Pop icons NAYEON and G-Dragon, in addition to Italian Rock band Måneskin. 

The No. 1 spot, which belongs to Rap icon Tyler, The Creator can also be no shock given his massively profitable partnership with Converse via his shoe model Golf Le Fluer. General, Converse’s music style isn’t essentially one thing out of the odd, however its sturdy Prime 10 lineup precisely shows its mainstream relevance in at the moment’s vogue business. 

Whereas Chartmetric’s Model Affiliations web page is merely a glimpse into the musical preferences of at the moment’s streetwear gurus, its insights definitely show that the hyperlink between music and vogue is stronger than ever. Hopefully, these insights present much more motivation for artists and their groups to maintain their fingers on the heartbeat of vogue and search out the correct model partnerships to level-up music, vogue, and tradition.

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