MusiCares has introduced its twentieth Anniversary Marketing campaign fundraising effort with a $5 million matching reward from the ELMA Music Basis and a big reward from Olivia Harrison and the Materials World Basis in reminiscence of George Harrison. The general fundraising objective of the marketing campaign is $15 million.
MusiCares ensures that music folks have a spot to show in occasions of economic, medical and private want by offering packages and providers, together with emergency monetary help, academic workshops, flu photographs, listening to assessments, and medical/dental screenings. Moreover, the MusiCares MAP Fund permits ongoing entry to habit restoration therapy and sober dwelling sources for members of the music group no matter their monetary circumstances, together with Protected Harbor Rooms, weekly habit help teams and the MusiCares Sober Touring Community. In its first 20 years, MusiCares has served 65,000 shoppers, awarded 18,000 grants and supplied $24 million in funding to members of the music group.
“The MusiCares twentieth Anniversary Marketing campaign is a chance to create a legacy for our future and long-term sources for the music folks we serve,” mentioned Neil Portnow, President/CEO of The Recording Academy and MusiCares. “We thank all of our management donors for his or her generosity, and we need to spotlight the ELMA Music Basis and Olivia Harrison and the Materials World Basis for his or her extraordinary presents that characterize each side of the music world — the trade skilled and the artist.”
“It’s a privilege to honor George with a present to MusiCares’ twentieth Anniversary Marketing campaign,” mentioned Harrison. “Music was his life as it’s for all fellow musicians. They and their households deserve the help of these able to help throughout tough occasions. MusiCares has introduced collectively an important group of associates bonded by music and compassion. George would respect having this reward made in his identify.”
The marketing campaign cupboard, co-chaired by famous leisure lawyer and MusiCares’ Board Chair Emeritus John Branca and legendary report firm govt Mo Ostin, has raised greater than $11.1 million so far from quite a few donors, together with the Academy of Nation Music, Herb Alpert Basis, Lynn and Les Bider Household Basis, Chris Blackwell, Pat Boone, the John Branca household, Cirque du Soleil, John Densmore, ELMA Music Basis, David Foster Basis, Barry Gibb, Gibson Basis, Joel Katz, Tim Leiweke, Jim Lengthy, the Materials World Basis, Jerry Moss, MTV Networks, Chuck Ortner, Ostin Household Basis, Neil Portnow, Rhino Information, Invoice Silva, David Sonenberg, Streisand Basis, Rod Temperton, and Barry Weiss.
“The music world is a remarkably numerous gathering of individuals — from those that stand within the highlight to individuals who work behind the scenes — all of whom are equally essential to the music ecosystem,” mentioned Branca. “And MusiCares has been offering assist to this whole group for a few years.”
“The MusiCares twentieth Anniversary Marketing campaign is designed to set an instance of ‘giving again’ from the spectrum of people who’ve benefitted from working in an trade that rewards artistic excellence,” added Ostin.